AN INTRODUCTION TO MARKET LIQUIDITY
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Market Liquidity
In today’s competitive world where there is so much of competition it is very difficult to be successful. But once you are successful and establish your name and brand value then there is not looking back as the benefits that you would reap out of it would be numerous and those would be for a long term. We would come across a financial term which is “market liquidity” which is related to the products that are sold in the market. So what is market liquidity? The answer to this would be the ability of a product or an asset to be sold or bought quickly without causing a significant change or impact on the price. The lesser the market liquidity the better it is because there would be minimal loss of money between buying and selling the product or an asset.
Money & Cash liquidity
One of the assets which have the least market liquidity is money or cash in hand. Money or cash is spent or taken from various sources and doesn’t impact a huge loss or any significant impact. If there are more numbers of buyers and sellers then market liquidity is said to be at the highest since buyers and sellers are the most essential characters of market liquidity and if there are buyers or sellers who deal in bulk or huge quantities then the market is said to be deeply liquid owing to the factor that market liquidity would be high.
Investment in stock exchanges
It is a good choice to invest in stock exchanges where the liquidity is more since there are many buyers and sellers. Investing in an illiquidity market would just be of no use because the returns that you can get in a short period of time is very less when compared to the liquidity market like real estate. Everything in this world for which there is a price has a liquidity factor associated with it. For some the liquidity factor might be less and for some the factor might be more. The major disadvantage of investing in an illiquid market is that when things in illiquid market are sold at a forced sale then it would result in a disadvantageous price.












